• 0

Category: Starting a Digital Business

Starting a Digital Business/

How I Built a $30K Per Month Digital Product System

“It started with $10 and a big ol’ knot in my stomach.”

That’s what I always tell people when they ask how I built a $30K per month digital product system. And I’m not exaggerating. Ten dollars. That’s all I could stomach to spend on ads in the beginning. When you’re a single mom raising three kids, you don’t throw money around—especially not on something that might work.

But it did work. And now I want to walk you through the exact system I used so you can build your own.

Because I get it. You’re probably reading this while reheating coffee for the third time today, wondering if this online thing can actually change your life. And it absolutely can.

The Aha Moment: Realizing Ads Were the Missing Link

For years, I dabbled in side hustles. I did the Etsy thing. Tried affiliate marketing. Even ran a short-lived coaching business between naps and school pickups.

But none of it stuck. You know why? Because I was hustling for every sale. If I wasn’t posting, promoting, or pitching, nothing happened. I wasn’t building a system—I was building a second job.

The turning point came when I realized that digital products could sell without me—if I used ads to drive traffic to a simple, focused offer.

And here’s the kicker: I didn’t need a full-on funnel, a million freebies, or a weekly content calendar. I just needed one really good product and a strategy to keep eyeballs on it.

What I Sell (Spoiler: It’s Not What You Think)

My first winning product was an ebook. Not a novel, not a 300-page how-to manual. Just a compact, sharply-written, highly specific guide based on something I knew inside and out.

I called it: “The Loop System: How to Create a Self-Selling Digital Product That Works While You Rest”

It was built for people like me—burned-out creators and overwhelmed moms who didn’t want to run 10 different platforms, build a team, or create a course with 40 video modules.

My entire model is based on one product, one page, one platform.

Why It Works:

  • It’s specific.

  • It solves a real problem.

  • It doesn’t require daily engagement.

  • It’s priced accessibly (under $50).

Step 1: Build the Product

Let’s start at square one. You can’t sell a digital product if you don’t have one.

For me, that looked like:

  • Choosing a topic I had real experience with.

  • Outlining the problem I wanted to solve.

  • Writing the content in Google Docs between school drop-offs and music lessons.

  • Designing the layout using Canva and exporting as a PDF.

That’s it. You don’t need to hire anyone. Don’t get hung up on perfection—get hung up on clarity. If someone can read your sales page and say “YES, this is for me,” you’ve nailed it.

Step 2: Create the Pitch Page (Keep It Simple!)

Here’s where a lot of people overthink it. Your pitch page should be as simple as your product. No scrolling forever. No endless testimonials. Just:

  • Headline: Show the transformation.

  • Problem: Identify what’s holding them back.

  • Solution: Introduce your product.

  • Proof: Share your story or results.

  • Call to Action: A clear buy button.

Mine is black background, white text, bold headline. No fluff. Just facts and a feeling.

I always say: the product is the pitch, the pitch is the proof, and the sale is the system.

Step 3: Run Pinterest Ads (Yes, Pinterest!)

Everyone’s screaming about TikTok, Instagram, and YouTube right now—but Pinterest is where the real magic happened for me.

Why?

  • Pins live forever.

  • It’s a search engine, not a social network.

  • People come to shop, not just doom scroll.

  • Ad costs are cheaper than Meta and Google.

I started with $10. Then $15. Then $30. Once I saw that my system was making more than it cost to run the ads, I scaled like a wild woman.

I now spend anywhere from $150–$300/day on Pinterest, and the return? More than 10x. I can literally trace $30K/month back to just this one platform.

Step 4: Loop It

Here’s the secret sauce: I built a loop.

Every sale funds the next ad. Every product leads to another pin. Every pin links to the same product. I’m not scattering my energy across 10 different things. I’m doubling down on what works.

That’s why I call it The Loop System. It keeps going, even if I take a day (or week) off. It scales without chaos.

Want more sales? Add more pins. Want more reach? Add more keywords. Want more products? Duplicate what worked.

Each loop fuels the next.

Why This Works for Moms (and Honestly, Anyone)

Let’s be real—this whole system was born out of survival. I didn’t have time to post 10 times a day or write 30 emails a month. I had:

  • School lunches to make.

  • A full-time job to hold down.

  • Kids who got sick at the worst times.

  • Dreams I couldn’t ignore anymore.

This system respects your time. It doesn’t require you to be “on” all the time. You set it up once. Then optimize as you go.

It’s not easy, but it’s simple—and that’s the key difference.

My Favourite Tools

Here’s the tech stack that built my empire (and it’s super lean):

  • Canva – for designing everything (ebook, pins, graphics).

  • ThriveCart – for sales pages and checkout.

  • Pinterest Ads Manager – for all promotions.

  • Google Docs – for writing my ebook and keeping notes.

That’s literally it. No complicated funnel tools. No endless integrations.

Things I Wish I Knew Sooner

If you’re still reading, here’s some truth tea:

  • Don’t wait for perfect. I sold over 500 copies of my first ebook before I ever “updated” it.

  • Run the ad even if it scares you. That first $10? I almost cried. But it bought me clarity.

  • One product can change your life. You don’t need 10 ebooks. You need one that solves a real problem.

  • The system is the safety net. My system kept money flowing even when life threw me curveballs.

Final Thoughts

So… how did I build a $30K per month digital product system?

Not with a team. Not with a YouTube channel (I don’t like being on camera). Not with coaching, or clients, or constant content.

I did it by looping one product, one platform, and one pitch into a repeatable, scalable system.

And if a single mom of three with a $10 ad budget can do it? You absolutely can too.

Just start. I’ll be cheering you on from this side of the screen.

Want to See the System in Action?

I put everything I did (step by step) into The Loop System, which you can check out here. It’s the exact framework I still use today—and it’s how you can build your own one-product empire in a weekend.

Deb.

Selling Digital Products/

Why I Started a Digital Products Business that Caters to Moms

When I first got into the digital space, I wasn’t selling digital products. I actually built my first website for a ‘real world’ business. By that I mean, it wasn’t a traditional ‘brick and mortar’ business. It was a design business that I was running from home.

My first website was an e-commerce site that I built for that business. It didn’t have a blog attached. It was simply a site that potential customers could go to, go see and purchase products.

Fast forward 3 years, and that business had completely drained me. I was making the products (handbags), and rather than selling online, I had managed to get my little business an agent (2), and those beautiful agents managed to get my handbags into 14 stores (which is a LOT for someone who’s doing all of the work by herself).

In addition, I had 3 young children. On top of that, I had recently gone through a separation/divorce. So as you might imagine, my life was hectic. And stressful. Making ends meet was critical, and now everything was 100% my responsibility.

The handbag business quickly burned me out. It got to the point where every season, I cringed at the sound of my fax machine chirping with new orders from stores. It made me physically ill. I used to cry over it. It got to the point where I wasn’t sleeping, and I wasn’t eating. And when you have little kids, AND you’re not getting any sleep? Disaster.

So after much thought, I decided to pack in the handbag business. I had no idea what I was going to do for money, but the relief that I felt when I let my agents know about my decision, was enough to let me know that I was doing the right thing.

So I thought I’d try my hand at blogging. Well…it was blogging with some affiliate marketing mixed in. My first affiliate marketing payment came by complete accident. I bought an ebook, and because I enjoyed it so much, I set up a one page blog post, telling others how much I liked it, and what to expect if they bought it. I included an affiliate link for the book in that post.

That page was up for about 3 days, when I saw my first affiliate payment. It was for $7. It might as well have been a thousand dollars. I was dumbfounded.

“It works!”

I couldn’t believe it. I didn’t have to leave my house, I didn’t have to buy an expensive product. And all I did was tell the truth about how it had helped me once I read it. (I wish I could remember the name of the book!)

That was back in 2007 (ish).

I did affiliate marketing for about 5 or 6 years. That’s when digital products came along. I should be specific when I refer to my own journey with digital products, because I’ve always leaned toward creating eBooks more than anything else. I have no idea why. I just really like the thought of buying a book that I can immediately download, AND I feel like they’re less work than templates, journals, etc.

As a single mom, eBooks have allowed me to be as creative as I want to be, write about just about anything I want (as long as I can find a market for it), and not have to go out and work for someone else. (Don’t misunderstand what I’m saying, I’m a great employee, I just don’t LIKE being an ’employee’.)

So I dove headfirst into creating eBooks of every kind you can imagine. At first, finding that ever elusive market for a particular product was difficult, but I figured it out. You could use Facebook to find customers. But this was back when you could have a Facebook account, and whatever you posted was automatically pushed to your ‘followers’. The game is MUCH different now, but I resisted it for a very long time. Now, the rules are that you’ve gotta ‘pay to play’. The ‘petty’ in me stayed pissed about that for awhile. Not just because we now had to pay for exposure, but maybe I’ll do another post about that.

But once I started creating and SELLING digital products, I was hooked. Not only could I make money without leaving home, but I could create one product, and sell that thing over, and over again, without having to do any additional work.

It was a game changer. Still is.

If I haven’t said it before, I’ll say it now; creating digital products is the easy part of this business. Finding and selling to your perfect customer is something else entirely. This business operates on a type of ‘loop’. You create a product, find your customer, sell that product, start over again.

But there’s more to it than just creating and selling.

I’ve managed to get from scraping by monthly, literally relying on coupons to feed my kids, to making $30K a month, and not having to leave the house to do that. I went from driving around with my daughter, looking for those coupons that are attached to the receipt at some gas stations where we used to live, to creating products that people (who aren’t related to me) actually BUY! It really chokes me up sometimes.

Anyway, to that end, this is why I create products that help moms in my previous position, make money without having to leave their kids. Having to go out and get a job actually costs money! Sure…you’re making a paycheque, but what’s it costing you to get to and from work? What are you paying for daycare? It just doesn’t end!

I built this business because I was there. And at that time, the only way to learn this business was to pay for very expensive courses (I’m talking like $1200+), or tough it out, and learn it myself.

I chose the latter. I didn’t have $12 let alone $1200 to spend on a course that I didn’t know would or would NOT help me level up financially.

Those memories are why I teach other moms to start digital businesses. I share how I started my own business, and help them avoid the pitfalls that I did not.

Some of those pitfalls were costly, I’m not gonna lie.

But I’m out of that financial environment, and besides making sure that I never go back there, I can only help other moms make that escape.

I created a step by step guide to starting a digital products business, and scaling to $30k/month (and beyond). The intention is that moms (and non-moms) who are in my previous financial position will benefit from my experience and my instruction. As in most of my endeavours, I don’t cut corners, I don’t  It’s an easy $27 ebook, OR you can opt for the $47 course (no $1200 courses here).

Anywho…if you have no idea what type of digital product you could create and sell, check out my free list of 100 digital products that moms can create and sell! 😉

Happy creating!

Deb.

Starting a Digital Business/

Diapers to Dollars: How moms can create passive income while the kids are at school

“Being a mom is a full-time job” (honestly…I hate it when people say that nonsense, because it’s MUCH more than that).

From diaper changes to school drop-offs, it can feel like there’s never a moment to breathe, let alone think about generating income.

But what if I told you that you could turn those precious hours while your kids are at school into a money-making machine? Yes, you heard me right! With the right strategies, you can transform your free time into passive income and say goodbye to financial stress.

Welcome to the world of “Diapers to Dollars” – your ultimate guide to creating passive income while the kids are at school.

The Magic of Passive Income

First, let’s demystify the concept of passive income. Unlike active income, where you trade your time for money (think 9-5 jobs), passive income allows you to earn money with minimal ongoing effort. It’s like planting a money tree in your backyard – you nurture it initially, and then it grows and bears fruit with little maintenance. Sounds dreamy, right?

Why Passive Income is Perfect for Moms

As a mom, your time is precious and often fragmented. You need an income stream that doesn’t require you to be glued to a desk all day. Passive income fits perfectly into this picture, allowing you to juggle your mom duties while still earning. Plus, it offers the flexibility to scale up as you get more comfortable.

Getting Started: Turning Your Skills into Income

1. Blogging

Remember those hilarious and heartwarming stories you share with your friends about your kids? Why not turn them into a blog? Blogging can be a fantastic way to share your experiences, tips, and hacks with other moms. Choose a niche that you are passionate about – parenting, cooking, DIY crafts, or fitness.

Monetize your blog through:

  • Affiliate Marketing: Promote products you love and earn a commission for every sale made through your referral link.
  • Sponsored Posts: Collaborate with brands for paid promotions.
  • Ad Revenue: Use ad networks like Google AdSense to display ads on your blog and earn money per click.

2. Create and Sell Online Courses

Are you a whiz at organizing, budgeting, or meal planning? Turn your expertise into an online course. Platforms like Teachable and Udemy make it easy to create, host, and sell courses. Once your course is up and running, it can generate income for you on autopilot.

3. Create and Sell Digital Products

Do you have a flair for writing? Pen down an eBook on a topic you’re passionate about. Amazon Kindle Direct Publishing (KDP) is a great platform to publish and sell your eBook. Whether it’s a parenting guide, a collection of recipes, or a self-help book, your eBook can bring in a steady stream of income. Creating digital products (like eBooks and audiobooks) is how I make most of my own income.

4. Become a UGC Creator

What IS a UGC creator?

A UGC (User-Generated Content) creator is an individual who produces content that is created by users rather than by brands or professional content creators. This content can include photos, videos, reviews, blog posts, social media posts, and other types of media that are shared on platforms like Instagram, YouTube, TikTok, and other social networks.

Key Characteristics of UGC Creators:

  1. Authenticity: UGC creators typically provide genuine and relatable content that resonates with their audience. This authenticity can be more persuasive than traditional advertising.
  2. Diverse Content: The content created by UGC creators can vary widely, from product reviews and unboxing videos to tutorials, lifestyle posts, and personal stories.
  3. Engagement: UGC is often more engaging because it feels more personal and less like an advertisement. Audiences tend to trust recommendations from real people over branded messages.
  4. Community-Driven: UGC creators often have a strong connection with their audience, fostering a sense of community and belonging.
  5. Cost-Effective for Brands: For brands, using UGC can be a cost-effective way to generate marketing content, as it leverages the creativity and influence of everyday users.

Benefits of UGC for Brands:

  1. Increased Trust: Consumers tend to trust user-generated content more than traditional advertisements.
  2. Enhanced Credibility: Featuring real customers using and endorsing products can boost a brand’s credibility.
  3. Higher Engagement: UGC often leads to higher engagement rates compared to brand-created content.
  4. Cost Efficiency: Brands can save on content creation costs by leveraging content created by their users.
  5. Improved Reach: UGC can help brands reach new audiences through the networks of the content creators.

Examples of UGC:

  • A customer posting a photo on Instagram wearing a new outfit from their favorite clothing brand.
  • A YouTube video where a user unboxes and reviews a tech gadget.
  • Tweets or Facebook posts sharing experiences at a restaurant or using a particular product.
  • Blog posts or reviews on websites discussing the pros and cons of a service or product.

Becoming a UGC Creator:

To become a UGC creator, you typically need to:

  1. Identify Your Niche: Focus on an area you’re passionate about and have knowledge in, whether it’s fashion, tech, beauty, travel, etc.
  2. Create Quality Content: Produce high-quality, engaging, and authentic content that resonates with your audience.
  3. Build Your Audience: Use social media platforms to grow your audience and engage with them regularly.
  4. Collaborate with Brands: Reach out to brands or join platforms that connect UGC creators with brands looking for user-generated content.

In summary, a UGC creator plays a vital role in the modern digital marketing landscape, offering authentic, relatable, and engaging content that brands can leverage to enhance their marketing efforts.

5. Create a YouTube Channel

Lights, camera, action! If you’re comfortable in front of the camera, start a YouTube channel. Share your daily mom routines, tips, DIY projects, or even fun family vlogs. Monetize your channel through ad revenue, sponsored videos, and affiliate marketing.

6. Create Niche Websites

Are you handy with a camera? Sell your photos on stock photography websites like Shutterstock, Adobe Stock, and iStock. Every time someone downloads your photo, you earn a commission. Capture those picture-perfect moments and turn them into cash.

7. Print on Demand

Unleash your creative side with print on demand. Design custom t-shirts, mugs, phone cases, and more. Platforms like Printful and Teespring handle the production, shipping, and customer service. You just need to create and promote your designs.

The Importance of Consistency

Creating passive income isn’t a get-rich-quick scheme. It requires dedication, consistency, and a bit of patience. But the good news is that once you set up your passive income streams, they can continue to generate money with little ongoing effort. It’s like setting up a machine that keeps working for you even when you’re not actively involved.

Balancing Mom Life and Passive Income Projects

Here are some tips to help you balance your mom duties with your passive income projects:

Time Management

  • Set Clear Goals: Define what you want to achieve and break it down into manageable tasks.
  • Create a Schedule: Allocate specific times for your passive income projects. Stick to your schedule as much as possible.
  • Use Productivity Tools: Tools like Trello, Asana, and Google Calendar can help you stay organized and on track.

Prioritize Self-Care

  • Take Breaks: Don’t burn yourself out. Take regular breaks to recharge.
  • Ask for Help: Don’t hesitate to ask your partner, family, or friends for help when needed.
  • Stay Healthy: Eat well, exercise, and get enough sleep. A healthy body and mind are crucial for productivity.

Involve Your Kids

  • Make It Fun: If possible, involve your kids in your projects. It can be a fun bonding experience and they can learn valuable skills too.

Success Stories: Real Moms Who Made It Happen

Let’s draw some inspiration from real moms who turned their free time into a goldmine:

Sarah’s Blog Success

Sarah, a stay-at-home mom, started a parenting blog to share her journey. With engaging content and smart monetization strategies, her blog now earns over $5,000 a month.

Jessica’s Online Courses

Jessica, a former teacher, created online courses on homeschooling. Her courses became so popular that she now earns a six-figure income passively.

Emily’s eBook Empire

Emily, a passionate writer, published a series of children’s eBooks. Thanks to Amazon KDP, she now enjoys a steady stream of income from her book sales.

Final Thoughts

Creating passive income while the kids are at school is not just a dream; it’s entirely achievable with the right mindset and strategies. From blogging to real estate crowdfunding, there are plenty of opportunities to explore. So, put on your entrepreneurial hat, embrace the journey, and turn those diaper days into dollar days!

Remember, every small step you take today brings you closer to financial freedom. So, go ahead, take the plunge, and watch your passive income streams grow!

Selling Digital Products/

Here’s What They Don’t Want to Tell You About Starting a Digital Product Business

If you have any interest in starting a business creating digital products, you’re probably seeing all kinds of information online about how you should go about doing it.

You’re probably hearing a lot of talk about how easy it (supposedly) is, and how MUCH money you can make with your digital business, and a lot of what you’re reading is probably valid.

But like anything else online, some of the information that you’re getting isn’t necessarily INCORRECT, but it isn’t all true either. 

I’ve been in digital business since before it became so popular. As a single mom, I’ve had to be creative about how I make money at home (don’t we all?). Starting a digital business was a no-brainer for me because (of course) it allowed me to work from anywhere, AND I could work whether the kids were at school OR at home.

But it hasn’t all been sunshine and roses. I’ve made a lot of mistakes and spent a LOT of money in the learning process.

You’re probably thinking that once you start creating digital products, all you have to do is create a few social media posts, and VOILA! SALES!

It doesn’t work that way…AT ALL.

Let me say here that I’ve been doing this long enough to have been around when that last statement was actually true. It was entirely possible to create a digital product, then a few social media posts for or about it, and BAM! Traffic and sales!

I once created digital products, and decided to sell them on an Etsy-like marketplace (can’t remember the name). I made my first sale WHILE I WAS ADDING MY LISTINGS!

I thought it was a mistake! But NOPE! It was legit!

That’s how I got started with digital product creation. That first sale (whether or not it was a total fluke, I’ll never know) gave me the push that I needed to keep creating and thus, keep selling.

But that was probably 7 or 8 years ago.

Good times.

Now…starting a digital business, especially selling digital products like eBooks, is a whole different ballgame.

Now, once you’ve created your eBook, or whatever your digital product is, not only do you have to create social media posts about that product for your chosen platform (whether that platform is Facebook, TikTok, Instagram or Pinterest is entirely up to you), but you have to now spend MONEY to reach your potential customers!

Yeah. That’s what I said. You now (more often than not) have to spend money on ads to reach those who’d be interested in purchasing your products.

Now…that said, there are ways to sidestep buying ads on your chosen social media platform, but not spending money doesn’t always guarantee sales. But spending that money ALSO doesn’t guarantee sales (trust me, I’ve tried it).

Not many will tell you that there’s a secret to getting sales for your digital products via online ads. The platform you use generally plays a big role in whether or not you see success, but so does the amount that you spend.

You see, I’m sure that you’ve heard that you can “spend as little as $5 a day on ads” on some platforms, but let me tell you from experience, you’ll get the same number of sales if you just flush that five bucks down the toilet. Five dollars spent on ads gets you LITERALLY NOTHING in terms of views AND sales, I don’t care WHAT you’re selling.

I know it sounds crass, but here’s the real; there are SO many people online selling products (digital and otherwise), who are also spending literal buckets of cash for ads, that your five bucks won’t do a damn thing. (Sorry, but true is true.)

The other thing that no one wants to tell you about starting a digital product business, is that most people don’t create their products from scratch (shocker, I know). You might be surprised to hear/read that many products can be created a few ways; using templates, or by using products that can be purchased and resold, sometimes without any kind of real editing. These are called “PLR” products, and there are many places that you can find them online, including Etsy (though Etsy wouldn’t be the first place I’d look). I’ll tell you where is a great place to get almost any kind of re-sellable product in a second.

What I’ve learned about running an online business is this; There’s a ton of information out there, but much of it is skewed in some way; it’s either completely bogus, or it’s incomplete, meaning that much of the ‘meat’ is there, but a large part of the information you need to make your venture actually WORK, is missing. You have to figure that part out yourself through trial and error. And it sucks.

But once you find the missing pieces, you’re golden!

But that’s part of the reason that this site exists. To shorten the learning curve to starting and running your successful digital product business.

Now, I said earlier that I’d let you in on an awesome place to get ready made digital products that you can sell. You’ll find the it HERE. I have to say that you shouldn’t visit this site unless you’ve got TIME, because the first time I visited it, I spent HOURS there. There’s just SO MUCH to absorb! They have everything! From printables of any and every kind (literally), to KDP products, to Canva templates, it’s all here! I promise that you won’t regret using this site 🙂

So what’re you waiting for?! Get TO it!

Peace.

Starting a Digital Business/

Starting a Digital Product Business in 2024

Starting a Digital Product Business in 2024

So, you’ve got this brilliant idea for a digital product, and you’re ready to dive headfirst into the world of digital business?

In this guide, I’ll walk through everything you need to know about launching a digital product business in 2024.

From ideation to execution, I’ve got you covered.

So grab a cup of coffee (or your beverage of choice) and let’s get started!

Understanding the Landscape

Before we get into the dirty details of starting a digital product business in 2024, let’s take a step back and take a good look at what we’re talking about.

Digital business is constantly changing, and so is the way that you’ll get eyeballs on your work, so you’ll need to stay ahead of the curve if you want your new business to succeed.

In 2024, we’re seeing a few key trends shaping the digital product space:

AI and Machine Learning:

Artificial Intelligence (AI) and Machine Learning (ML) have become integral parts of the digital product landscape. These technologies are not only more accessible but also more advanced, allowing businesses to leverage data in unprecedented ways.

In 2024, AI and ML are being used for a variety of purposes, including:

  • Personalization: AI algorithms can analyze user behaviour and preferences to deliver personalized experiences, whether it’s recommending products, content, or services tailored to individual users.
  • Automation: Machine Learning algorithms can automate repetitive tasks, freeing up time for employees to focus on more strategic initiatives. This can range from automating customer service interactions to optimizing supply chain management.
  • Predictive Analytics: AI-powered predictive analytics can forecast future trends and behaviors based on historical data, helping businesses make informed decisions and anticipate market changes.

Blockchain and Cryptocurrency:

Blockchain technology and cryptocurrency are reshaping the digital product landscape, offering new opportunities for innovation and disruption. In 2024, we’re seeing blockchain being used in various industries beyond finance, including:

  • Decentralized Finance (DeFi): DeFi platforms are leveraging blockchain technology to create decentralized financial products and services, such as lending, borrowing, and trading, without the need for traditional financial intermediaries.
  • Non-Fungible Tokens (NFTs): NFTs have exploded in popularity, enabling digital artists, creators, and collectors to buy, sell, and trade unique digital assets on blockchain-based marketplaces.
  • Supply Chain Management: Blockchain technology is being used to create transparent and traceable supply chains, allowing businesses to track the journey of products from manufacturer to consumer, enhancing transparency and reducing the risk of fraud.

Remote Work:

The COVID-19 pandemic has wildly accelerated the shift towards remote work, completely changing the way businesses operate. In 2024, remote work is no longer just a temporary solution but a permanent fixture in the digital product landscape.

This has led to a growing demand for digital products that facilitate remote collaboration, communication, and productivity, including:

  • Collaboration Tools: Platforms like Slack, Microsoft Teams, and Zoom have become essential tools for remote teams, enabling seamless communication and collaboration regardless of location.
  • Project Management Software: Project management tools like Asana, Trello, and Jira help remote teams stay organized and on track, ensuring projects are completed on time and within budget.
  • Virtual Events and Conferencing: With in-person events still limited, virtual events and conferences have become increasingly popular, driving demand for digital platforms that can host large-scale virtual gatherings.

Sustainability:

As consumers become more environmentally conscious, sustainability is becoming a key consideration in the digital product landscape. In 2024, businesses are under increasing pressure to adopt sustainable practices and offer eco-friendly products and services. This has led to the emergence of digital products that prioritize sustainability in various ways, including:

  • Green Web Hosting: Businesses are opting for green web hosting providers that use renewable energy sources to power their data centers, reducing their carbon footprint.
  • Energy-Efficient Technologies: Digital product developers are focusing on creating energy-efficient technologies that minimize resource consumption and maximize performance, helping businesses reduce their environmental impact.
  • Carbon Offsetting: Some digital products are incorporating carbon offsetting initiatives into their business models, allowing users to offset their carbon emissions by supporting environmental projects such as reforestation and renewable energy initiatives.

Understanding the landscape of launching a digital product business in 2024 requires a deep dive into the latest trends and technologies shaping the industry.

From AI and blockchain to remote work and sustainability, staying ahead of the curve is crucial for success in today’s fast-paced digital marketplace.

Ideation and Validation

Now that we have a grasp of what’s going on in the digital space now, it’s time to brainstorm ideas for your digital product.

Start by pinpointing a problem or pain point that your product can solve. Depending on your target audience, this could be anything from streamlining workflow processes to simplifying everyday tasks.

Once you have an idea in mind, it’s crucial to validate it before moving forward. Conduct market research to determine if there’s a demand for your product and if there are any existing solutions on the market. You can use tools like Google Trends, Keyword Planner, and surveys to gather data and insights.

Developing Your Product

With a validated idea in hand, it’s time to start developing your digital product. Depending on the complexity of your product, you may need to enlist the help of developers, designers, and other specialists.

But from a mom’s point of view, I’d advise you to come up with something that you can create yourself. It doesn’t need to be insanely elaborate. Think about your audience, and what they might like to have in terms of digital products. Also think about whether you’d like to build this product from scratch, or use a platform like this one, which has a zillion products that you can buy and alter in some way, then sell it.

While you’re developing your idea, you’ll need to prioritize user experience and feedback. Incorporate usability testing and iterate on your product based on user input. This will ensure that your product meets the needs and expectations of your target audience.

Marketing and Launch

Once your product is developed and tested, it’s time to prepare for launch!

Start by creating a marketing strategy that outlines how you’ll promote your product to your target audience. This could include a combination of content marketing, social media marketing, email marketing, and paid advertising.

In addition to traditional marketing channels, consider leveraging influencer partnerships and collaborations to reach a wider audience. Engage with your audience on social media platforms and build anticipation for your launch through teasers, sneak peeks, and behind-the-scenes content.

Monetization and Growth

Congratulations, your product is live, and the hard work is paying off! But the journey doesn’t end here – now it’s time to focus on monetization and growth.

There are a few ways you can start monetizing your business, including;

Subscription Model: Offer tiered subscription plans with different features and pricing tiers.

  • Freemium Model: Provide a basic version of your product for free, with premium features available for a fee.
  • One-time Purchase: Charge a one-time fee for access to your product or specific features.
  • In-app Purchases: Offer additional content or features for purchase within your app or platform.

In addition to monetization, focus on growing your audience and expanding your reach. Get feedback from your audience and test your product based on their needs and preferences. Spend money (on ads) getting new customers, to keep users engaged and coming back for more.

Conclusion

Starting a digital product business in 2024 is an exciting journey filled with opportunities and challenges.

By understanding the current landscape, validating your idea, developing a high-quality product, and implementing effective marketing and growth strategies, you can set yourself up for success in the digital marketplace.

So what are you waiting for?

Starting a Digital Business/

Profitable in Pajamas: Starting a Digital Business in 2024

Profitable in Pajamas: Starting a Digital Business in 2024

If you spend any time on social media (doesn’t matter which platform), you’ve probably noticed that there’s a TON of content being created about how to make money online in some way, shape or form. 

I’ve been in the digital space since 2003, and since that time, I’ve watched social media and online business go from a few people actually making money, to a sea of people making money talking about how they make money online. 

And for a lot of those people, that’s all it is…talk.

The digital space has changed so much in the last 20+ years, it’s crazy. 

I remember when you could start out on Facebook and actually have people see what you were posting, without having to spend money. Pinterest was much easier to make headway in. There were more tools to help you spread your content as well, and those tools were inexpensive to use.

Ahh…good times. 

But that all changed in 2013 when the Almighty Facebook drastically reduced our reach. We then had to start paying for the people that we brought to their platform, to see what we were posting on our business pages. 

There are a lot of people who will tell you that starting a digital business is the way to go in 2024, and as a card carrying digital business junkie, I would have to agree.

When it comes to writing content with the intention of selling that content, it’s become more and more difficult to get your foot in the door. With every man, woman and child creating God knows how much content hoping for virality, it’s unrealistic to simply expect that your content is going to make any kind of headway with one or two products. 

That said, I’m about to burst the bubble of anyone who expects to start a digital business thinking that it’s going to be a cakewalk. 

It’s anything but. 

Don’t get me wrong, once you create products that you can sell over and over, you’ll feel like you’re literally printing money, and THAT is a great feeling! 🙂

BUT…I should also say that if it’s your passion to start a business that’s based on creating and selling digital content (and that’s exactly what a digital business is), it should be in a niche that you’re passionate about. 

I’m passionate about digital business. Whether that’s digital product creation or marketing/selling someone else’s digital product, I can’t say enough about how enamoured I STILL am with the power of a few keystrokes. I’m still dumbfounded at this thing that we call ‘the internet’ and it’s power to let us reach millions of eyeballs with our content while still in our pajamas. 

I’m also a single mom. Even though my kids are adults now, I remember how difficult it was to make money without leaving the house. So I’m passionate about helping other moms (single and not) money with a digital business, while the kids are at school (because let’s face it, that’s the only time you’re really gonna get any real peace). 

Anyway…I said all that to say, it is entirely possible to succeed with a digital business in 2024, but you’ve gotta be realistic.

Most of the information that I’m seeing online about this topic is trash (sorry but I don’t make it true) info that makes money for the ‘creator’, but will have you running around in circles, and draining your pockets. It’s usually information that will have you wondering why it’s not working for you, but ‘so and so guru’ managed to make it work. 

It’s all bogus. 

There are too many courses that promise to teach you how to do this thing or that thing online, and charge you thousand$ for the privilege and get you no further ahead. 

Digital businesses aren’t just about eBooks and affiliate marketing. There are literally dozens of ways to have a digital business selling just about anything you can imagine.

I started my digital business back in 2007, completely by accident. I bought an ebook (can’t remember what it was about), and after reading it, I decided to create a one page blog talking about how much I enjoyed the book.

Back then, I wasn’t ‘brave’ enough to try to use WordPress because it can be challenging at the best of times (if you know, you know), so I used Blogger to set up my page. 

It was a super simple one page ‘testimonial’ type of post.

What you should also know is that this particular book had an affiliate program attached. The payout was only $7, but I wasn’t thinking about that. At that time, affiliate marketing was fairly new, and I sort of wanted to test it out. I actually had trouble believing that you could write about something that someone else created and get paid anything for doing it.

Anyway…

I wrote my little post, included my affiliate link and went about my business.

It must have been a couple of days later that I checked my affiliate account, and to my surprise, there was $7 in it. Someone read my little post, clicked on that affiliate link, bought that book, and I got paid.

I was gobsmacked. 

SEVEN DOLLARS??? And while I was off doing whatever else? I made SEVEN DOLLARS?? (Not that $7 is a lot, but it was the concept…)

And you have to remember that this was back in 2007, so there was no Pinterest, or Facebook, or Twitter to spread the word about my post. And still, someone managed to find it, and BUY that book.

So at that point, not only did I dig deeper into the affiliate marketing space, but I thought “If I paid $14 for that book, and made $7, that means that someone wrote that book, and made $7 when I “sold” it…”

So I started writing eBooks and I have NOT looked back.

Anyway…

With everything that’s going on in the world, nothing is certain. Your job that you thought was so secure, could can you tomorrow. I tell young women to start their own businesses, regardless of how certain they are about what they’re doing now.

The whole world has gone digital. Don’t get left behind. Figure out what you’re passionate about, who your product(s) will be targeted at, and get to work. All you really need is a wifi connection, an idea and a laptop (and you don’t even really need the laptop these days). 

These are my 7 steps to starting your digital business:

  1. Figure out if you want to write and sell digital products, or just sell someone else’s digital products. 
  2. Figure out who those digital products will be targeted at (pick a niche).
  3. Figure out how you’re going to create and/or sell those products (are you going to start a blog or ecommerce site, or use social media to sell?).
  4. Figure out which platforms you’re going to use to market your work (or someone else’s work); Twitter, Pinterest, Facebook, TikTok, etc.
  5. Start watching videos, or checking out inexpensive courses to get the basics down. (I found that Udemy has an awesome selection of courses on just about every subject imaginable that aren’t expensive).
  6. Find a creator whose opinion and instruction you trust, and milk their content for all they’ve got. LOL.
  7. Come up with a name for your new endeavour. Once you’ve decided on a name, buy the domain name as well. Regardless of what you decide to do, you’ll probably need to have your own website, so you might as well get on this earlier rather than later.

That’s all I’ve got for now. But I’ll be back soon 🙂

Peace.