April, 2025 -

How I Built a $30K Per Month Digital Product System

“It started with $10 and a big ol’ knot in my stomach.”

That’s what I always tell people when they ask how I built a $30K per month digital product system. And I’m not exaggerating. Ten dollars. That’s all I could stomach to spend on ads in the beginning. When you’re a single mom raising three kids, you don’t throw money around—especially not on something that might work.

But it did work. And now I want to walk you through the exact system I used so you can build your own.

Because I get it. You’re probably reading this while reheating coffee for the third time today, wondering if this online thing can actually change your life. And it absolutely can.

The Aha Moment: Realizing Ads Were the Missing Link

For years, I dabbled in side hustles. I did the Etsy thing. Tried affiliate marketing. Even ran a short-lived coaching business between naps and school pickups.

But none of it stuck. You know why? Because I was hustling for every sale. If I wasn’t posting, promoting, or pitching, nothing happened. I wasn’t building a system—I was building a second job.

The turning point came when I realized that digital products could sell without me—if I used ads to drive traffic to a simple, focused offer.

And here’s the kicker: I didn’t need a full-on funnel, a million freebies, or a weekly content calendar. I just needed one really good product and a strategy to keep eyeballs on it.

What I Sell (Spoiler: It’s Not What You Think)

My first winning product was an ebook. Not a novel, not a 300-page how-to manual. Just a compact, sharply-written, highly specific guide based on something I knew inside and out.

I called it: “The Loop System: How to Create a Self-Selling Digital Product That Works While You Rest”

It was built for people like me—burned-out creators and overwhelmed moms who didn’t want to run 10 different platforms, build a team, or create a course with 40 video modules.

My entire model is based on one product, one page, one platform.

Why It Works:

It’s specific.
It solves a real problem.
It doesn’t require daily engagement.
It’s priced accessibly (under $50).

Step 1: Build the Product

Let’s start at square one. You can’t sell a digital product if you don’t have one.

For me, that looked like:

Choosing a topic I had real experience with.
Outlining the problem I wanted to solve.
Writing the content in Google Docs between school drop-offs and music lessons.
Designing the layout using Canva and exporting as a PDF.

That’s it. You don’t need to hire anyone. Don’t get hung up on perfection—get hung up on clarity. If someone can read your sales page and say “YES, this is for me,” you’ve nailed it.

Step 2: Create the Pitch Page (Keep It Simple!)

Here’s where a lot of people overthink it. Your pitch page should be as simple as your product. No scrolling forever. No endless testimonials. Just:

Headline: Show the transformation.
Problem: Identify what’s holding them back.
Solution: Introduce your product.
Proof: Share your story or results.
Call to Action: A clear buy button.

Mine is black background, white text, bold headline. No fluff. Just facts and a feeling.

I always say: the product is the pitch, the pitch is the proof, and the sale is the system.

Step 3: Run Pinterest Ads (Yes, Pinterest!)

Everyone’s screaming about TikTok, Instagram, and YouTube right now—but Pinterest is where the real magic happened for me.

Why?

Pins live forever.
It’s a search engine, not a social network.
People come to shop, not just doom scroll.
Ad costs are cheaper than Meta and Google.

I started with $10. Then $15. Then $30. Once I saw that my system was making more than it cost to run the ads, I scaled like a wild woman.

I now spend anywhere from $150–$300/day on Pinterest, and the return? More than 10x. I can literally trace $30K/month back to just this one platform.

Step 4: Loop It

Here’s the secret sauce: I built a loop.

Every sale funds the next ad. Every product leads to another pin. Every pin links to the same product. I’m not scattering my energy across 10 different things. I’m doubling down on what works.

That’s why I call it The Loop System. It keeps going, even if I take a day (or week) off. It scales without chaos.

Want more sales? Add more pins. Want more reach? Add more keywords. Want more products? Duplicate what worked.

Each loop fuels the next.

Why This Works for Moms (and Honestly, Anyone)

Let’s be real—this whole system was born out of survival. I didn’t have time to post 10 times a day or write 30 emails a month. I had:

School lunches to make.
A full-time job to hold down.
Kids who got sick at the worst times.
Dreams I couldn’t ignore anymore.

This system respects your time. It doesn’t require you to be “on” all the time. You set it up once. Then optimize as you go.

It’s not easy, but it’s simple—and that’s the key difference.

My Favourite Tools

Here’s the tech stack that built my empire (and it’s super lean):

Canva – for designing everything (ebook, pins, graphics).
ThriveCart – for sales pages and checkout.
Pinterest Ads Manager – for all promotions.
Google Docs – for writing my ebook and keeping notes.

That’s literally it. No complicated funnel tools. No endless integrations.

Things I Wish I Knew Sooner

If you’re still reading, here’s some truth tea:

Don’t wait for perfect. I sold over 500 copies of my first ebook before I ever “updated” it.
Run the ad even if it scares you. That first $10? I almost cried. But it bought me clarity.
One product can change your life. You don’t need 10 ebooks. You need one that solves a real problem.
The system is the safety net. My system kept money flowing even when life threw me curveballs.

Final Thoughts

So… how did I build a $30K per month digital product system?

Not with a team. Not with a YouTube channel (I don’t like being on camera). Not with coaching, or clients, or constant content.

I did it by looping one product, one platform, and one pitch into a repeatable, scalable system.

And if a single mom of three with a $10 ad budget can do it? You absolutely can too.

Just start. I’ll be cheering you on from this side of the screen.

Want to See the System in Action?

I put everything I did (step by step) into The Loop System, which you can check out here. It’s the exact framework I still use today—and it’s how you can build your own one-product empire in a weekend.

Deb.

Why I Started a Digital Products Business that Caters to Moms

When I first got into the digital space, I wasn’t selling digital products. I actually built my first website for a ‘real world’ business. By that I mean, it wasn’t a traditional ‘brick and mortar’ business. It was a design business that I was running from home.

My first website was an e-commerce site that I built for that business. It didn’t have a blog attached. It was simply a site that potential customers could go to, go see and purchase products.

Fast forward 3 years, and that business had completely drained me. I was making the products (handbags), and rather than selling online, I had managed to get my little business an agent (2), and those beautiful agents managed to get my handbags into 14 stores (which is a LOT for someone who’s doing all of the work by herself).

In addition, I had 3 young children. On top of that, I had recently gone through a separation/divorce. So as you might imagine, my life was hectic. And stressful. Making ends meet was critical, and now everything was 100% my responsibility.

The handbag business quickly burned me out. It got to the point where every season, I cringed at the sound of my fax machine chirping with new orders from stores. It made me physically ill. I used to cry over it. It got to the point where I wasn’t sleeping, and I wasn’t eating. And when you have little kids, AND you’re not getting any sleep? Disaster.

So after much thought, I decided to pack in the handbag business. I had no idea what I was going to do for money, but the relief that I felt when I let my agents know about my decision, was enough to let me know that I was doing the right thing.

So I thought I’d try my hand at blogging. Well…it was blogging with some affiliate marketing mixed in. My first affiliate marketing payment came by complete accident. I bought an ebook, and because I enjoyed it so much, I set up a one page blog post, telling others how much I liked it, and what to expect if they bought it. I included an affiliate link for the book in that post.

That page was up for about 3 days, when I saw my first affiliate payment. It was for $7. It might as well have been a thousand dollars. I was dumbfounded.

“It works!”

I couldn’t believe it. I didn’t have to leave my house, I didn’t have to buy an expensive product. And all I did was tell the truth about how it had helped me once I read it. (I wish I could remember the name of the book!)

That was back in 2007 (ish).

I did affiliate marketing for about 5 or 6 years. That’s when digital products came along. I should be specific when I refer to my own journey with digital products, because I’ve always leaned toward creating eBooks more than anything else. I have no idea why. I just really like the thought of buying a book that I can immediately download, AND I feel like they’re less work than templates, journals, etc.

As a single mom, eBooks have allowed me to be as creative as I want to be, write about just about anything I want (as long as I can find a market for it), and not have to go out and work for someone else. (Don’t misunderstand what I’m saying, I’m a great employee, I just don’t LIKE being an ’employee’.)

So I dove headfirst into creating eBooks of every kind you can imagine. At first, finding that ever elusive market for a particular product was difficult, but I figured it out. You could use Facebook to find customers. But this was back when you could have a Facebook account, and whatever you posted was automatically pushed to your ‘followers’. The game is MUCH different now, but I resisted it for a very long time. Now, the rules are that you’ve gotta ‘pay to play’. The ‘petty’ in me stayed pissed about that for awhile. Not just because we now had to pay for exposure, but maybe I’ll do another post about that.

But once I started creating and SELLING digital products, I was hooked. Not only could I make money without leaving home, but I could create one product, and sell that thing over, and over again, without having to do any additional work.

It was a game changer. Still is.

If I haven’t said it before, I’ll say it now; creating digital products is the easy part of this business. Finding and selling to your perfect customer is something else entirely. This business operates on a type of ‘loop’. You create a product, find your customer, sell that product, start over again.

But there’s more to it than just creating and selling.

I’ve managed to get from scraping by monthly, literally relying on coupons to feed my kids, to making $30K a month, and not having to leave the house to do that. I went from driving around with my daughter, looking for those coupons that are attached to the receipt at some gas stations where we used to live, to creating products that people (who aren’t related to me) actually BUY! It really chokes me up sometimes.

Anyway, to that end, this is why I create products that help moms in my previous position, make money without having to leave their kids. Having to go out and get a job actually costs money! Sure…you’re making a paycheque, but what’s it costing you to get to and from work? What are you paying for daycare? It just doesn’t end!

I built this business because I was there. And at that time, the only way to learn this business was to pay for very expensive courses (I’m talking like $1200+), or tough it out, and learn it myself.

I chose the latter. I didn’t have $12 let alone $1200 to spend on a course that I didn’t know would or would NOT help me level up financially.

Those memories are why I teach other moms to start digital businesses. I share how I started my own business, and help them avoid the pitfalls that I did not.

Some of those pitfalls were costly, I’m not gonna lie.

But I’m out of that financial environment, and besides making sure that I never go back there, I can only help other moms make that escape.

I created a step by step guide to starting a digital products business, and scaling to $30k/month (and beyond). The intention is that moms (and non-moms) who are in my previous financial position will benefit from my experience and my instruction. As in most of my endeavours, I don’t cut corners, I don’t It’s an easy $27 ebook, OR you can opt for the $47 course (no $1200 courses here).

Anywho…if you have no idea what type of digital product you could create and sell, check out my free list of 100 digital products that moms can create and sell! 😉

Happy creating!